Our Story

We started VOURU with one simple frustration: nobody has time to iron anymore.

Between busy mornings, endless meetings, and travel that leaves clothes wrinkled in a suitcase, we knew there had to be a smarter way.

Instead of dragging out the iron or wasting money on dry cleaning, we created a spray that does the work for you — in minutes. Our wrinkle release spray is plant-based, safe on everyday fabrics, and designed to work while you wear it.

From hectic parents getting kids ready for school, to professionals stepping off a plane straight into a meeting, VOURU is built for real life. No iron, no stress — just clothes that look fresh and clean, wherever life takes you.